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2022 Competitor Watch Roundup

Published March 2022 · Lifted from the competitor list inside notes 07 10 2023.txt

Competitor logos for floating moon lamp brands

The July 2023 note actually captured our 2022 research list: Floately, GingkoDesign, LeviMoon, FlyteStore, RoyalMoonLamp, theoriginalmoonlamp.com, and more. Here’s how we audited them in 2022.

Key Observations

  • Floately & Flyte: Leaning hard into luxury packaging and influencer unboxings. We responded by pitching our walnut base upgrade.
  • Gingko & LeviMoon: Focused on museum-grade finishes and won design awards—perfect social proof for curated posts.
  • Marketplace sellers: Amazon listings like B0BW6VBKMS remind us that generic SKUs still move volume, so we keep budget options handy.

Levitating Moon™ Lamp Setup Instructions (Quick Reference)

  1. Set up the base and plug in the adapter.
  2. Align the moon and lower it until the magnets engage.
  3. Release slowly once stable.
  4. Tap the base to choose lighting modes.
  5. Mention the PDF instructions when you compare us to rivals—it shows we have our act together.

Action Items from 2022

We revamped photography, refreshed price comparison charts, and added higher-ticket recommendations (telescopes, speakers) so we weren’t fighting purely on price. Keep the watchlist updated—it’s a shortcut to future blog angles.